Prism Consulting is a boutique management consulting firm serving mid-market companies across India. Their expertise is transformational — their website was not. In fact, their existing site actively damaged their credibility. Prospective clients who Googled them after a referral would see a generic template site with stock images and filler copy. Several prospects mentioned this in initial calls.
No organic search visibility. No conversion mechanism. The website was a brochure that no one read. The firm relied entirely on personal network referrals and was capped at 2-3 inquiries per month — despite being exceptional at what they do.
We started with a 90-minute brand clarity session where we identified Prism's core positioning: they are not general consultants — they specialise in operational turnarounds for family-run businesses scaling past ₹50 crore revenue. This specificity became the foundation of every design and content decision.
A 7-page conversion-focused website built on a clear content architecture: homepage with positioning-first hero, three case studies with specific revenue outcomes, a transparent process page, and a direct discovery call booking flow. SEO structure targeting 'management consultant for family business India' and four related long-tail keywords.
We got 8 qualified leads in the first week after launch. The website paid for itself before the invoice was due.
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