The Process

From clarity to launch in 21 days.

No guesswork. No scope creep. No surprise invoices. Every step is documented, every decision is intentional, and every deliverable is included in the project scope.

01

Brand Clarity Session

Day 1

Every engagement begins here — a 90-minute strategic session where I learn your business, your market, your competitors, and your ambitions. This is not a brief-filling exercise. This is where we identify the core positioning that will drive every design decision.

Your involvement:

You bring your business knowledge. I bring the strategic framework. We co-create the foundation together.

Deliverables
  • Positioning statement
  • Competitor landscape analysis
  • Content architecture plan
  • Design direction brief
  • SEO keyword strategy
02

Strategy & Design

Days 2–8

With the clarity session output as the brief, I design your website — structure, layout, content flow, visual direction. You see wireframes first, then full-fidelity designs. Two rounds of focused revision ensure the direction is right before development begins.

Your involvement:

You review, give honest feedback on two checkpoints, and approve the direction. That is all.

Deliverables
  • Site architecture & wireframes
  • Full-fidelity desktop & mobile designs
  • Content outline with SEO integration
  • Typography & colour system
  • Two revision rounds
03

Build & Configure

Days 9–17

This is where most designers hand work to cheap developers. I do not. Every line of code, every hosting configuration, every SEO setting is handled personally. Domain registration, SSL, email setup, Google Search Console, Analytics — everything is configured and tested.

Your involvement:

You continue running your business. I send you a preview link when the build is ready for final review.

Deliverables
  • Fully developed responsive website
  • Domain registration & DNS configuration
  • Hosting setup with SSL certificate
  • Professional email configuration
  • Google Search Console & Analytics setup
  • Speed optimisation (sub-2s load time)
  • SEO meta tags & schema markup
04

Launch & Handover

Days 18–21

Launch is not just flipping a switch. I prepare a launch strategy — LinkedIn announcement, Google Business Profile update, press release template. You go live with momentum, not silence. Post-launch, you receive documentation and a 30-day support window.

Your involvement:

You share the launch announcement. You respond to the inquiries. I handle everything technical for 30 days after.

Deliverables
  • Website goes live
  • Google Business Profile setup/update
  • LinkedIn launch announcement draft
  • Press release template
  • Website documentation & training guide
  • 30-day post-launch support window
No Surprises

What you sign is what you get.

Before we begin, you receive a comprehensive scope document detailing every deliverable, every timeline milestone, and the total investment. No scope creep. No surprise invoices. No ‘that's an add-on’ conversations.

Clarity before commitment. Always.

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