Pearl Dental Studio is a premium dental clinic in South Mumbai specialising in cosmetic dentistry and smile makeovers. Dr. Priya Sharma had built an excellent reputation through word-of-mouth and was spending ₹80K/month on Google Ads — but had no website to convert that traffic.
Ad spend was generating clicks but no conversions. Potential patients would click the ad, land on a basic single-page site with no trust signals, no before/after work, and no booking mechanism. The bounce rate was 78%.
The brand clarity session revealed that Pearl Dental's ideal patient is a professional aged 30-50 who values discretion, expertise, and results. The design direction became: clinical authority meets premium hospitality. No generic dental imagery. Real results, real process, real trust.
A 6-page website with before/after galleries (with patient consent), procedure-specific landing pages optimised for Google Ads, embedded booking for consultations, and a trust section featuring Dr. Sharma's credentials and patient testimonials with specific outcomes.
I had worked with three designers before Naveen. He is the first one who asked about my business model before asking about my favourite colour.
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